The Know-it Blog

The Know-it Blog

The Know-it team

Dec 29, 2020

Why Cashflow Is Important

Why Cashflow Is Important

Cashflow is the lifeblood of any business, serving as the fuel that keeps operations running smoothly.

It is the net amount of cash and cash equivalents flowing into and out of a business during a specific period.

While it may seem like a straightforward concept, many businesses often overlook the significance of cashflow management.

In this article, we will delve into the reasons why cashflow is important and why you should prioritise it as a business owner or credit controller.

Sustaining day-to-day operations

Cashflow ensures that your business can meet its daily operational needs.

From purchasing inventory and paying employees to covering utility bills and rent, having a steady cashflow enables you to keep your business running smoothly.

Without proper cashflow management, you risk facing disruptions in your operations, which can have a detrimental impact on your productivity and customer satisfaction.

Managing unforeseen circumstances

Businesses often face unexpected challenges, such as equipment breakdowns, sudden market shifts, or emergencies.

Having a healthy flow of cash provides you with the financial flexibility to tackle these situations without significant disruptions.

It allows you to invest in repairs, replace vital equipment, or pivot your business strategy when needed, minimising the impact on your operations and overall profitability.

Seizing growth opportunities

Opportunities for growth and expansion can arise at any moment, but they often require upfront investments.

Whether it’s launching a new product line, expanding into new markets, or acquiring a competitor, having sufficient cashflow empowers you to take advantage of these opportunities.

By prioritising this, you can position your business to seize growth prospects swiftly, gain a competitive edge, and potentially increase your market share.

Building financial stability

A positive cashflow is essential for building financial stability in your business.

It enables you to build up reserves for future investments, repay debt obligations, and navigate economic downturns.

Maintaining a healthy cashflow position allows you to weather challenging times and ensures the long-term sustainability of your business.

Gaining credibility with stakeholders

Managing your cash effectively demonstrates sound financial management to investors, lenders, suppliers, and other stakeholders.

It instils confidence in your ability to honour your financial commitments and creates a positive reputation for your business.

This credibility can open doors to additional funding opportunities, favourable terms with suppliers, and collaborative partnerships, all of which can contribute to the growth and success of your business.

Avoiding cashflow problems

Neglecting cashflow management can lead to severe consequences for your business.

Problems, such as insufficient funds to cover expenses, can lead to missed payment deadlines, damaged credit scores, and strained relationships with suppliers and creditors.

In extreme cases, it can even result in bankruptcy and the closure of your business.

Prioritising cashflow allows you to identify potential issues early on and take proactive measures to address them, minimising the risk of financial instability.

In conclusion, cashflow is vital for the survival and growth of any business.

Prioritising this allows you to sustain day-to-day operations, handle unforeseen circumstances, seize growth opportunities, build financial stability, gain credibility with stakeholders, and avoid cashflow problems.

By monitoring your cashflow, implementing effective financial strategies, and seeking professional guidance when necessary, you can ensure the financial health and long-term success of your business.

Boost your cashflow by automating your credit control

The single best method to increase your cashflow is following a robust credit control process!

What’s the point in making sales if you’re not getting paid?

Ensuring you’re paid on time will not only increase your cashflow but allow you to accurately forecast future projections.

Know-it is the all-in-one credit management solution that allows you to credit check and monitor businesses, automatically send payment reminders and chasers, collect overdue invoices and more, all in one place!

Best of all, it’s FREE to get started!

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Lynne is the Founder and CEO of Know-it!

She is a passionate, driven and forward-thinking entrepreneur determined to help resolve the late payment crisis gripping SMEs.

Having worked within the credit management industry for over 27 years and ran UK leading commercial debt recovery specialists Darcey Quigley & Co for over 16 years, Know-it was devleoped to make credit control more accessilble for SMEs to help them effectively mitigate credit risk, reduce debtor days and boost cashflow!

Connect with me on LinkedIn!

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